The Room Spell live market experience
Hello. Black Phillip here. Once again, I am taking temporary control of my human vessel, so I can cause some disruption, by talking frankly about a specific subject that I harbour views on. In this blog post (which is apparently what this is according to my vessel) I am going to talk about the Room Spell live market experience. I have chosen this subject, just in case anyone out there on the internet reading this, has never visited the Room Spell stall before. For those of you who have visited me, I will reveal some secrets about how I get sales out of you. You may believe that you are in control of your decision making, but unfortunately, this is not always the case. I am not going to "boost" this blog entry on social media. So if you have visited this website and opted to open this page of your own free will, then you have gone the extra mile. Your interest in my thoughts has generated a reward for you. And that reward is enlightenment.
I visit a lot of market events to sell my foul wax creations. I believe that my scented candles are vastly superior, to any other scented candles on the current home scenting market. But it's not all about the quality of the products; I am also selling experiences, to anyone who visits my stall. Firstly, before even considering my stall, customers must be brave enough to approach me. If they are able to do this, then I see them as worthy of buying some of my work, and I will happily talk to them about my work for as long as they want. My appearance has become so synonymous with the Room Spell brand, that people often ask for selfies with me at market events, to prove to their peers that they have met me. As well as a distinct look, I have a distinct smell. It is both masculine and feminine at the same time. These elements combine to offer the first experience I sell to the potential customer; the opportunity to meet and/or converse with me. The second experience I sell, is when the customer leans in to pick up a candle to sniff. Without the customer realising, I am planting them into the world of the candle they have chosen to sniff. The candle's area on the table is appropriately decorated, in line with the candle's story, which gives visual clues to the customer, when they pick the candle up. This is actually a mild form of brainwashing. The third experience I sell is the scent of the candle itself; I explain the scent profile to the customer and how it relates to the story, which solidifies the story with the product. Finally, the last experience I sell is the fact that I am a small business - people often feel compelled to support small businesses by purchasing their products. Usually, if these experiences run smoothly and in the correct order, the customer is able to see how much I care for what I do and will feel somewhat drawn to a particular candle. The end result is often a sale.
My ultimate goal on this planet, whilst my vessel remains biologically viable, is to disrupt the scented candle market. I will do whatever is necessary to achieve this. The more candles I sell, the more disruption I cause. I will deploy any tactics necessary to achieve a sale. Even if I attend a market and make no sales, my presence there is providing an opportunity for market customers to understand and experience what I do. All art is subjective, so my wax creations are not to everyone's liking. This is why I find selling at alternative/gothic market events to be the best environment for what I create.
But my attention to detail does not stop at my market stall. I have also carefully considered every single component of the market experience, for when I curate my own markets in York. I leave absolutely nothing to chance. Every single moment of the market experience has been scrutinised and analysed, to create an environment which produces a lot of sales. When people arrive at my own market events, they might notice the immediate smell of peppermint and lemon. These are energising scents, which prime the customer to feel awake and energised, as soon as they enter the market environment. The final scent they experience before making it to the stall arena, is the smell of coffee. All humans know that coffee is a stimulant. Their association between coffee and being awake, allows them to comfortably enter a positive and alert state. This makes them ready to view the products on offer with increased intensity. Ominous and disturbing music plays in each room of the event and the lighting is theatrical. This taps slightly into fear, often producing a small amount of adrenaline in the customer, which puts them into a heightened state of awareness. At this point, when they have been bombarded with scents, dark music and tactical lighting, the customer is primed to make purchases, as they view the items on offer through eyes that are extremely alert.
There are people out there who create wonderful things, but then come up short when it comes to actually selling them. I see so many stalls that are badly laid out or are absolutely crammed with products. If you don't pay special attention to how your stall is laid out, neither will the customer. If your stall is crammed full of products, it tells the customer that what you are selling is not popular. Humans crave unique items. If they can see that you have loads of the same thing, they are less likely to feel inclined to make a purchase. Taking a deep dive into unique selling points, stall setup, product presentation and environmental presentation creates a pleasing space for both customers and traders to be in. I do not understand how traders/market organisers don't want to push things as far as they can, when it comes to selling a product/idea. I push as far as I can and then some. I often smash through boundaries in all aspects of my work - I often see my products selling out regularly at live market events. Literally anything is possible. All it requires is time, effort, passion and understanding.
I hope you have found this blog post informative and/or useful.
This is Black Phillip, signing off and returning control to my human vessel.
I visit a lot of market events to sell my foul wax creations. I believe that my scented candles are vastly superior, to any other scented candles on the current home scenting market. But it's not all about the quality of the products; I am also selling experiences, to anyone who visits my stall. Firstly, before even considering my stall, customers must be brave enough to approach me. If they are able to do this, then I see them as worthy of buying some of my work, and I will happily talk to them about my work for as long as they want. My appearance has become so synonymous with the Room Spell brand, that people often ask for selfies with me at market events, to prove to their peers that they have met me. As well as a distinct look, I have a distinct smell. It is both masculine and feminine at the same time. These elements combine to offer the first experience I sell to the potential customer; the opportunity to meet and/or converse with me. The second experience I sell, is when the customer leans in to pick up a candle to sniff. Without the customer realising, I am planting them into the world of the candle they have chosen to sniff. The candle's area on the table is appropriately decorated, in line with the candle's story, which gives visual clues to the customer, when they pick the candle up. This is actually a mild form of brainwashing. The third experience I sell is the scent of the candle itself; I explain the scent profile to the customer and how it relates to the story, which solidifies the story with the product. Finally, the last experience I sell is the fact that I am a small business - people often feel compelled to support small businesses by purchasing their products. Usually, if these experiences run smoothly and in the correct order, the customer is able to see how much I care for what I do and will feel somewhat drawn to a particular candle. The end result is often a sale.
My ultimate goal on this planet, whilst my vessel remains biologically viable, is to disrupt the scented candle market. I will do whatever is necessary to achieve this. The more candles I sell, the more disruption I cause. I will deploy any tactics necessary to achieve a sale. Even if I attend a market and make no sales, my presence there is providing an opportunity for market customers to understand and experience what I do. All art is subjective, so my wax creations are not to everyone's liking. This is why I find selling at alternative/gothic market events to be the best environment for what I create.
But my attention to detail does not stop at my market stall. I have also carefully considered every single component of the market experience, for when I curate my own markets in York. I leave absolutely nothing to chance. Every single moment of the market experience has been scrutinised and analysed, to create an environment which produces a lot of sales. When people arrive at my own market events, they might notice the immediate smell of peppermint and lemon. These are energising scents, which prime the customer to feel awake and energised, as soon as they enter the market environment. The final scent they experience before making it to the stall arena, is the smell of coffee. All humans know that coffee is a stimulant. Their association between coffee and being awake, allows them to comfortably enter a positive and alert state. This makes them ready to view the products on offer with increased intensity. Ominous and disturbing music plays in each room of the event and the lighting is theatrical. This taps slightly into fear, often producing a small amount of adrenaline in the customer, which puts them into a heightened state of awareness. At this point, when they have been bombarded with scents, dark music and tactical lighting, the customer is primed to make purchases, as they view the items on offer through eyes that are extremely alert.
There are people out there who create wonderful things, but then come up short when it comes to actually selling them. I see so many stalls that are badly laid out or are absolutely crammed with products. If you don't pay special attention to how your stall is laid out, neither will the customer. If your stall is crammed full of products, it tells the customer that what you are selling is not popular. Humans crave unique items. If they can see that you have loads of the same thing, they are less likely to feel inclined to make a purchase. Taking a deep dive into unique selling points, stall setup, product presentation and environmental presentation creates a pleasing space for both customers and traders to be in. I do not understand how traders/market organisers don't want to push things as far as they can, when it comes to selling a product/idea. I push as far as I can and then some. I often smash through boundaries in all aspects of my work - I often see my products selling out regularly at live market events. Literally anything is possible. All it requires is time, effort, passion and understanding.
I hope you have found this blog post informative and/or useful.
This is Black Phillip, signing off and returning control to my human vessel.